Columbia offers a limited lifetime warranty on outerwear and a one-year warranty on footgear. The Patagonia men's Down Sweater, $259 from MEC.ca. Patagonia guarantees everything and will replace items through the store of purchase if it does not perform to a customer's satisfaction. Damage due to wear and tear will be repaired for a reasonable charge. The average woman wears a new item of clothing just seven times before deeming it passé and relegating it to the back of the closet, or worse, to the trash bin, according to a survey by a British charity shop Barnardo’s. Yes, even as style bloggers swoon over the Duchess of Cambridge’s thrifty habit of recycling outfits for her official doing-good photo ops, the relentless drive to fill one’s social media feed with newness is still driving sales of fast fashion. Paddling against the tide, one young British fashion designer is getting a great deal of attention for his radically old-fashioned idea: making clothes that last. Hearkening back to an era of fuzzy nostalgia when a person saved up to buy one new investment piece each season (while also allocating more to repair existing wardrobe pieces), Tom Cridland, a 26-year-old designer from London, England, and his girlfriend Debs Marx created the 30 Year Sweatshirt. The pair also has a boutique PR company and a rock band. Upheaval after loss of Toronto Fashion Week But it is this humble sweatshirt that has been feverishly written up in think pieces in the Atlantic, the Guardian, on NPR and in GQ and Esquire that examine how a new generation of consumers is reacting to the sickening glut of fast fashion by demanding high-quality goods that are built to become heirlooms. Cridland says he chose the sweatshirt because it was an example of a “less stuffy” product.
For the original version including any supplementary images or video, visit https://www.thestar.com/life/fashion_style/2017/05/27/new-30-year-sweatshirt-is-fighting-against-the-fast-fashion-trend.html